Or wait… Boom! How exciting! The visits are all direct and not set. In truth, this apparent great day for your website might be the single most confusing thing to ever happen to your analytics data.
Table of Contents. Maybe it was an infographic you spent months on, or something as simple as an article retweeted by a celebrity or major corporation. From here, take a look at your top traffic sources and click on each to see where your surge is coming from. Looks like your Google Analytics got spammed. This is going to require some more digging. At first, this sort of direct traffic surge will make no sense.
You mean to tell me that hundreds of new visitors suddenly decided to type my URL directly into their browser? Or visit my site from a saved bookmark or RSS feed? What the H? This will let you see if this is a sitewide bot attack, or just a select few pages. There are a few more things we can deduce about this spam within GA. One of the easiest ways to re-confirm the spam bot suspicion is by analyzing the location of this surge in traffic.
Bot attack! Personally, I prefer to analyze this data a little more visually. Start clicking through the locations that contain the most visits. And look at the rest of those metrics. And why the sudden interest from little old Palo Alto? One quick important consideration here that will help you determine how to move forward: Does your site regularly get visits from the city in question? Expand your date range and see what kind of traffic you regularly get from this area.
At this point, we should really be talking about solutions for dealing with this fake BS surge in traffic. But I have one more bit of Google Analytics diving that can offer some information.
The first test here is to check out what domain all these visits are coming from. There are a handful of ways to do this, but the simplest is from the location analysis we just did.
For example, a while back I noticed a client getting their surge from aws. The easiest way, purely from a data analysis perspective, is by creating an advanced segment in Google Analytics that excludes the spamming service provider we just identified. For example:. This is easy enough, and will allow you to compare data without fear of compromised numbers. Apply the advanced segment and you can compare this month to the same month the previous year without those completely phony visits.
There are a number of different filters that could work, with varying degrees of problems. You should have one unfiltered, untouched GA profile at all times. This way, if something goes wrong, you still have all your data perfectly safe elsewhere. I know, I know, this whole thing quickly spirals into the annoyingly tech-y realm of nerd that most website owners probably want to avoid.
I mean, if you just want to write on your blog and maybe collect some adsense revenue, this whole process is a huge pain.This information will be visible to anyone who visits or subscribes to notifications for this post. Are you sure you want to continue? Go to the Legal Help page to request content changes for legal reasons.
Bronwyn V. Recommended Answer. Most Relevant Answer. Hi, you will need to create a new view and apply filters to it. Google user. Original Poster. Recommended based on info available Our automated system analyzes replies to choose the one that's most likely to answer the question. If it seems to be helpful, we may eventually mark it as a Recommended Answer.
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TraffBoost (Traffic Booster)
Recommended Answer. Most Relevant Answer. Hi, that would be data spam Usually it's not even generated by real visits to your site, but injected via measurement protocol.
Google user. Original Poster. Albert Adventures. Recommended based on info available Our automated system analyzes replies to choose the one that's most likely to answer the question. If it seems to be helpful, we may eventually mark it as a Recommended Answer. Most relevant based on info available Our automated system analyzes the replies to choose the one that's most likely to answer the question. All Replies 1. This question is locked and replying has been disabled. Discard post?
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